Blue Lucy and Censhare, part of Entirely, to debut integrated DAM and video orchestration workflows at NAB
How it works
ONE PLATFORM. EVERY STEP OF YOUR CONTENT WORKFLOW
From everyday content operations to advanced workflow orchestration, Blue Lucy makes your complex content operations manageable, efficient, and scalable.
The platform that supports your operation
Blue Lucy isn’t a one-size-fits-all tool. It’s an enterprise unifying operational layer that integrates your existing systems and supports your evolving business needs.
Designed by experts, built for users.
The 5 Pillars of Efficient Content Operations
Centralise Content
- Create a single content hub for all media - eliminate the need to hunt across disparate drives & storage.
- Enable content discoverability with simple, fast and precise search tools using meaningful data.
- Track changes and retain content history and context with version control and approvals.
Integrate Systems & Services
- Reduce friction by connecting production, content management and business systems.
- Integrate your existing technologies and tools, avoid the transformation trauma of rip and replace.
- Allow your teams and business needs to define your operational workflows not the technology.
Automate Workflows
- Free up operator time by automating repetitive tasks such as format conversion and delivery.
- Reduce errors and drive consistency by defining and automating predictable functions.
- Eliminate rudimentary manual functions with AI, e.g. transcription of rushes or tagging finished material.
Create Visibility & Gain Insight
- Enable managers to keep up to date with projects & workorders at a glance with real time dashboards.
- Drive efficiency and free up time by moving to a management by exception model using notifications.
- Create actionable analytics to iteratively optimise your operation with data insights.
Take an Enterprise Approach
- Democratise powerful technology to drive engagement through inutative operational tools.
- Reduce time to market through highly configurable capabilities accessibly by power users and admins.
- Unify your media operations across funtional teams with an enterprise approach.
Use cases
For Media & Entertainment Teams
- End-to-end content supply chain orchestration.
- Streamlined production workflow operations.
- Omni-platform delivery and reconciliation.
For Corporate Marcomms & Brand Teams
- Global media management for brand consistency.
- Video review, approval and distribution.
- Secure collaboration with agencies & partners.
Why we're different
Our Relevant Experience
With decades of media operations and consultancy experience, we understand the value of integrating siloed systems and workflows. So complex operations run efficiently, remain auditable, deliver results from day one and can readily scale.
Our Platform Architecture
Our platform enables system administrators to design, test, and optimise operational workflows without writing software. This reduces risk, accelerates implementation, and rapidly delivers measurable RoI.
Our Implementation Method
We take an incremental, feedback-driven approach to projects with each incremental 'slice' delivering tangible value while allowing teams to refine processes. This reduces time to value, builds confidence and eliminates risk.
Blue Lucy supports critical, high-volume media operations
Unifies your ecosystem
Orchestrates systems, people, and processes
Reduces risk and errors
Automation handles repetitive tasks
Operational clarity
Displays dashboards, alerts, analytics
Scales without complexity
Built for high-volume content teams